About the Activity

Discover the world of Heineken in the real Amsterdam Heineken Experience!

 Are you curious about brewing procedures and would like to know how beer is made? If so, then this interactive self guided tour is the perfect choice for you! Come and enjoy our Amsterdam Heineken Experience!

1867 was a ‘dam good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. Today, the Heineken Experience opens up a real ‘dam experience.

In the pumping heart of the old brewery, you can dive into the beer, uhh… world of Heineken®. In a 90-minute self-guided tour, you’ll learn about the company’s heritage, brewing process, innovations and about what it takes to serve a star.

You’ll find out that the world-famous beer is made from just four natural ingredients and discover the brand’s sponsor activities in Formula 1, the UEFA Champions League and the Rugby World Cup. And surely, at the end of the tour, you can raise your glass with new friends. We are your guide to a genuine taste of Heineken® and your ‘dam local friend. Welcome to the home of Heineken®

amsterdam heineken experience

Take a break and relax, while enjoying your beer in one of the green rooms.

Exploring the home of Heineken® takes approximately 90 minutes. The Heineken Experience is open 365 days a year!

Monday – Thursday          10:30 – 19:00

Friday – Sunday                 10:30 – 21:00

July & August:

Monday – Sunday              10:30 – 21:00

Please note: last entry 2 hours before closing.



We recommend booking this activity at least 10 days in advance to avoid disappointment!

Please bring all relevant documentation with you to your departure point, including your voucher.



Heineken® Tour:                  21 euro

Rock the City:                       35 euro

Children 12-17  y/o :     14,50 euro

Children <12:                               Free

Please note: visitors under the age of 18 must be accompanied by an adult and will not be served any alcoholic beverages.