Discover the world of Heineken in the real Amsterdam Heineken Experience! Are you curious about brewing procedures and would like to know how beer is made?
If so, then this interactive self guided tour is the perfect choice for you!
1867 was a ‘dam good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. Today, the Heineken Experience opens up a real ‘dam experience.
In the pumping heart of the old brewery, you can dive into the beer, uhh… world of Heineken®. In a 90-minute self-guided tour, you’ll learn about the company’s heritage, brewing process, innovations and about what it takes to serve a star.
You’ll find out that the world-famous beer is made from just four natural ingredients and discover the brand’s sponsor activities in Formula 1, the UEFA Champions League and the Rugby World Cup. And surely, at the end of the tour, you can raise your glass with new friends. We are your guide to a genuine taste of Heineken® and your ‘dam local friend.
Exploring the home of Heineken® takes approximately 90 minutes. The Heineken Experience is open 365 days a year!